Work with an organized videographer. There’s a mantra when filming online marketing videos that sometime, somehow during the filming session, something will go wrong. It always does. A well-prepared and organized video production company or professional will easily be able to manage the hiccup. Have your customers or patients sign a video release so you… Continue reading Top ten tips on getting great customer or patient testimonials on video so you can share them on YouTube, Facebook, and social media
Category: Blogs
Internet video marketing advice that works—get more patients in your dental practice
What dentists need to know before pressing ‘record’ and film a marketing video for their practice If you’ve ever kicked around the idea of promoting yourself and your practice through a video on your website by speaking to patients, this article is for you. Creating a video is easy. Creating a video that’s effective, well,… Continue reading Internet video marketing advice that works—get more patients in your dental practice
Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Your dental treatment plan is conservative and in the patient’s best interest—so why don’t they accept it? I eat too much junk food. In fact, it’s widely known where I work, at the Arizona Dental Association (AzDA), that I have the same level of palette sophistication as a five-year-old. I know it, and I accept… Continue reading Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Dentists, why a promotional dental video gets you better patients than direct mail
Dentists looking to market your practice, forget Groupon. Online video brings in the patients you want Quick, what type of patients do you wish your practice had less of? Excluding the more “colorful or unusual” answers some of you came up with, most dentists would want to exclude price-shoppers: disloyal, price-focused, cheapskates who will hop… Continue reading Dentists, why a promotional dental video gets you better patients than direct mail
Dental patient video testimonials—how to avoid patients rambling and saying cringe-worthy things on camera
How valuable would it be if your patient, Ms. Philips, shared with your dental team that she adores them and the care they provide? Take that thought a step further, how valuable would it be if Ms. Philips shared with everyone who visits your practice’s website that she adores your team and the care they… Continue reading Dental patient video testimonials—how to avoid patients rambling and saying cringe-worthy things on camera
Why your dentist website isn’t driving in dental patients
What is the purpose of your dental website? You may be surprised. If your answer is “To tell people about my practice,” or, “To inform people about taking optimal care of their oral health,” you’re wrong (Well, from a marketing standpoint, you’re wrong). While these are both respectable and even common answers, they provide evidence… Continue reading Why your dentist website isn’t driving in dental patients
Dentists, how to get more patients through YouTube marketing
How to leverage online video testimonials to promote your dental practice By trade, I am a marketer, and I recognize there’s often a palpable tension between effective promotional efforts and being viewed as a respected clinician. I’ve come to accept that some dentists abhor marketing—others embrace it. Perhaps it’s blind optimism, but I believe that… Continue reading Dentists, how to get more patients through YouTube marketing
Dental marketing tips—converting “one timers” into regular dental patients
How dentists can bring in more dental patients without feeling like a used car salesperson Within a few weeks of moving to Phoenix, and well before I’d even heard of the Arizona Dental Association, I jumped on the teeth-whitening band wagon and visited a dental office in the Biltmore area. After fifteen minutes of paperwork… Continue reading Dental marketing tips—converting “one timers” into regular dental patients
Online dental marketing tips—your online reputation
Online review websites have become three-ring circuses where anonymity outshines civility. Will dentists buy tickets to the show? While perusing dental journals from across the country, I stumbled on a rant from a dentist in a small town in the heart of the Midwest, USA* who was fed up with online review sites. She vented… Continue reading Online dental marketing tips—your online reputation
Online marketing strategies for dentists—Yelp is on the way
What if you didn’t sign up for Yelp or review sites like it, is your dental practice listed? It doesn’t matter—if you’re not a brand new dentist (fresh out of school), you’re probably listed. On their website, Yelp explains, “We license basic business information from third party data providers who gather this type of information… Continue reading Online marketing strategies for dentists—Yelp is on the way