So what’s the point?
Video isn’t going away—it’s getting bigger, so maybe it’s time to consider incorporating it into your marketing efforts. The real question is, “Will you get left behind while your competition leverages this new way to connect with customers?”
Savvy small businesses and dental / medical practices are taking advantage of video marketing because of three rock-solid truths about consumers and how they make buying decisions:
If those statements make sense, ask, “How effective is your website in establishing trust, credibility, and a personal connection with visitors with just text and still photos?” It’s not, is it?
With a marketing or promotional video, however, customers and patients can sense and experience your passion and skill—they can feel it. There’s something compelling about looking someone in the eye and talking to them, isn’t there? It’s powerful and persuasive. Video allows you to create a personal and emotional connection with your customers or patients—something that speaks to their hearts.
If you have a video and your competitors don’t, who is going to establish that essential personal connection with customers or patients and bring in new business? I like your odds—do you?
PS— Thinking, “I just don’t need a video?” You’re right. Frankly, none of the clients (small businesses and dental practices in Phoenix, Scottsdale, and the East Valley) for whom I work need a video. They are doing well. However, they wanted more business and success, and they knew they could leverage video to do it. Are you looking to get to that next level?