In 2012, when I started interviewing dentists on camera for the dental association’s monthly publication, Inscriptions, I discovered that I had a acumen for putting dentists at ease and getting them to open up about themselves and their practices (even if they had never been interviewed on or off camera before). I suppose I am easy to talk to, I know my way around an operatory, and I am comfortable talking to dentists and physicians.
When I began filming dental-office marketing videos, professionals, dentists and healthcare professionals who were clients remarked that my videos quickly gained them exposure, but they also remarked that working with me was an enjoyable team-building activity that put everyone into a good mood (even some of their team members who were apprehensive about being on camera). That means a lot to me, and that’s why I guarantee that you’ll not only love the video we create together, but also that you’ll have an enjoyable experience — that same positive experience you want your patients to have.
While an enjoyable experience is important, what’s more important is driving in new patients. I am proud to report that the dentists, physicians, and other healthcare professionals I’ve worked for can point to several new patients who were impressed enough with them and their practice in our video to make an appointment. The dental/medical video I filmed for the made them money — it didn’t cost them money. That’s what it’s all about, isn’t it?