Do you have dental patient testimonials on your website? Most dentists would respond “Yes” to that question. However, before you congratulate yourself for being ahead of the curve, answer this, “Are your patient testimonials in written, picture, or video form?” Two of these types of testimonials aren’t doing much to influence your web visitors. There… Continue reading What the public feels about the positive dental patient reviews on your dental practice website
Category: Blogs
Dentists, read these tips before doing your dental practice promotional interview on camera
Find your quiet placeSelect a quiet space in your dental practice to film your video. Background dental noises, e.g., a handpiece, can be intimidating to patients. Conversely, background chatter during your interview isn’t intimidating, but will distract and annoy viewers. Being interviewed? Incorporate the question in your answerIf you decide to go with an interview… Continue reading Dentists, read these tips before doing your dental practice promotional interview on camera
What dentists need to know before pressing ‘record’ and film a marketing video for their practice
If you’ve ever kicked around the idea of promoting yourself and your practice through a video on your website by speaking to patients, this article is for you. Creating a video is easy. Creating a video that’s effective, well, that takes a little more knowledge an effort. However, with a newer smartphone with a video… Continue reading What dentists need to know before pressing ‘record’ and film a marketing video for their practice
Your dental treatment plan is conservative and in the patient’s best interest—so why don’t they accept it?
I eat too much junk food. In fact, it’s widely known where I work, at the Arizona Dental Association (AzDA), that I have the same level of palette sophistication as a five-year-old. I know it, and I accept it. And yes, I know all about high cholesterol, diabetes, and heart problems. Still, I like Subway,… Continue reading Your dental treatment plan is conservative and in the patient’s best interest—so why don’t they accept it?
Emotional intelligence—what it has to do with your dental practice getting more patients
Sitting in a hotel conference room with a room full of dentists, the last thing I thought I’d learn about was the effectiveness of online video promotion. Truthfully, the speaker from the SW Institute for Emotional Intelligence never uttered the word “video,” but she couldn’t have given a more powerful testimony as to why small… Continue reading Emotional intelligence—what it has to do with your dental practice getting more patients
Dental practice videos—how much should they cost a dentist?
What do I know about filming dental office videos, and how much they should cost? First, thank you for visiting, Doctor. I’ve filmed over 75 dental office marketing videos (probably more when you read this), and I’ve been the Director of Marketing and Communications and Managing Editor for the Arizona Dental Association since 2010. I joke that… Continue reading Dental practice videos—how much should they cost a dentist?