Admittedly, I am still a lay person as it relates to dentistry. Sure, I know the difference between the buccal, occlusal, and lingual surface of the tooth (et. al.), but I admire just how much training and intelligence it takes to be a knowledgeable dentist, dental hygienist, dental assistant, or front office administrator. I am not even close to knowing what you professionals know. But, I’ve seen a positive effect my “limited” dental knowledge has on the project, the dentist, and the team:

Yes, I know how to drive in patients. That’s the main reason why dental practices hire me.

I don’t have to learn how to film, photograph, light, or move around in a tight dental operatory. I’ve filmed so many videos in operatories, I can do it with my eyes closed (that’s probably not a good idea though).

I’ve found dental teams are apprehensive about an outside film crew coming into their space and asking them to “act natural.” And, I suppose dental team members are rightfully fearful they’ll get stuck with an egotistical, demanding, and unpleasant video director, who makes everyone miserable. That type is out there. However, once I chat with the team for a while, they do something amazing: They relax and they have fun. Once they recognize I thoroughly know and respect the dental profession, the photo shoot or video shoot becomes a fun and stress-free, team-building activity for everyone.

PS—So, who’s the only videographer in Arizona who knows dentistry better than me? That would be Dr. Epperson. He was a videographer who became a dentist. He’s definitely got me beat!