Avoiding a major landmine when working with a designer or design firm (who is not your employee) One of the foremost frustrations small business owners (and dentists) have in working with creative professionals is the subject of who owns the files created during the project—the project being a business card, logo, website, video, etc. When… Continue reading Dental marketing consultant advice
Category: Dentistry
Dentists having a promotional video filmed for their dental practice—know the answers to these three questions
The three questions you must answer in your video interview promoting your dental practice, and why In filming a promotional video (and interview) for a dental practice, I’ll ask over 20 questions. To be honest, the questions serve more as a guideline than a regimented list to be followed. Interviews should be organic, natural, and… Continue reading Dentists having a promotional video filmed for their dental practice—know the answers to these three questions
Dentists, are Groupon and direct mail effective in marketing your dental practice
What Groupon and direct mail / postcard campaigns don’t want you to know about the dental patients they bring into your practice “Her parents are rich, and she’ll buy you whatever you want,” they giggled. That’s quite an offer to receive, especially if you’re 12-years-old, but I turned it down. That offer was made (at… Continue reading Dentists, are Groupon and direct mail effective in marketing your dental practice
Dental marketing and design advice and tips—rapid fire format
Marketing advice (the Cliff Notes version) for dentists in a hurry The marketing message for your dental practice What does a babysitter do? Humor me in coming up with an answer—it’ll be worth it. Allowing for the random odd answer, most of you would respond with something similar to, “Caring for and watching over another… Continue reading Dental marketing and design advice and tips—rapid fire format
Disgruntled dental patients and online trolls: what dentists can do
Advice for dentists sparring with online trolls and disgruntled dental patients They’re anonymous, sneaky, and malicious, and they live under the bridges on the Internet super highway. They are trolls. Chances are, if you’re in practice long enough, you’re going to encounter one of these deplorable online monsters. The question is, “Will you be prepared… Continue reading Disgruntled dental patients and online trolls: what dentists can do
Heartland Dental’s ad touches the heart and is marketing genius
Is there anything more heartwarming than “that look” kids and dogs can give you with their big, attentive eyes? If you have either pups or kiddos, you know exactly what I am referring to. Glancing through a copy of Dental Economics, I couldn’t help but notice a full-page, full-color ad for Heartland Dental. What first caught… Continue reading Heartland Dental’s ad touches the heart and is marketing genius
Top ten tips on getting great customer or patient testimonials on video so you can share them on YouTube, Facebook, and social media
Work with an organized videographer. There’s a mantra when filming online marketing videos that sometime, somehow during the filming session, something will go wrong. It always does. A well-prepared and organized video production company or professional will easily be able to manage the hiccup. Have your customers or patients sign a video release so you… Continue reading Top ten tips on getting great customer or patient testimonials on video so you can share them on YouTube, Facebook, and social media
Internet video marketing advice that works—get more patients in your dental practice
What dentists need to know before pressing ‘record’ and film a marketing video for their practice If you’ve ever kicked around the idea of promoting yourself and your practice through a video on your website by speaking to patients, this article is for you. Creating a video is easy. Creating a video that’s effective, well,… Continue reading Internet video marketing advice that works—get more patients in your dental practice
Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Your dental treatment plan is conservative and in the patient’s best interest—so why don’t they accept it? I eat too much junk food. In fact, it’s widely known where I work, at the Arizona Dental Association (AzDA), that I have the same level of palette sophistication as a five-year-old. I know it, and I accept… Continue reading Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Dentists, why a promotional dental video gets you better patients than direct mail
Dentists looking to market your practice, forget Groupon. Online video brings in the patients you want Quick, what type of patients do you wish your practice had less of? Excluding the more “colorful or unusual” answers some of you came up with, most dentists would want to exclude price-shoppers: disloyal, price-focused, cheapskates who will hop… Continue reading Dentists, why a promotional dental video gets you better patients than direct mail