Rome wasn’t built in a day, and it’s not ideal that your marketing, video or design project is either Deadlines are a part of business—particularly in the business of video production, graphic design, website design, and branding. It’s not unusual for clients to approach video marketers and designers in the 11th hour, expecting, or maybe… Continue reading What videographers, graphic designers, and creative professionals don’t tell small business clients about deadlines
Category: Blogs
There’s a reason why your customers and prospects ignore your marketing and advertising efforts
If you’re not making a specific, compelling, and limited time offer in your marketing initiatives, you’re throwing money away I’ve spoken to a lot of small business owners in Scottsdale and Phoenix, and many are perplexed that prospects who have been exposed to her/his advertising do not take any action. “We’ve run an ad in… Continue reading There’s a reason why your customers and prospects ignore your marketing and advertising efforts
Your Brand – your image, and how it directly affects your sales
When your website, online videos, and marketing collateral don’t represent how good your business really is Have you ever worn a clown costume to a local chamber event, or how about a gunny suit to a business trade show in downtown Phoenix? Sure, the answer is obvious, or it should be, but look at the… Continue reading Your Brand – your image, and how it directly affects your sales
Should you have a video filmed? Videographer shares when to wait
Not sure if you should have a video filmed? Videographer Jeremy Tuber shares when you should wait No, there’s not always room for Jello, and it’s not always a good time to film a video (or take photographs). Whether you’re considering having a marketing or promotion video filmed (or photos taken) for your small business,… Continue reading Should you have a video filmed? Videographer shares when to wait
Dental marketing consultant advice
Avoiding a major landmine when working with a designer or design firm (who is not your employee) One of the foremost frustrations small business owners (and dentists) have in working with creative professionals is the subject of who owns the files created during the project—the project being a business card, logo, website, video, etc. When… Continue reading Dental marketing consultant advice
Dentists having a promotional video filmed for their dental practice—know the answers to these three questions
The three questions you must answer in your video interview promoting your dental practice, and why In filming a promotional video (and interview) for a dental practice, I’ll ask over 20 questions. To be honest, the questions serve more as a guideline than a regimented list to be followed. Interviews should be organic, natural, and… Continue reading Dentists having a promotional video filmed for their dental practice—know the answers to these three questions
Dentists, are Groupon and direct mail effective in marketing your dental practice
What Groupon and direct mail / postcard campaigns don’t want you to know about the dental patients they bring into your practice “Her parents are rich, and she’ll buy you whatever you want,” they giggled. That’s quite an offer to receive, especially if you’re 12-years-old, but I turned it down. That offer was made (at… Continue reading Dentists, are Groupon and direct mail effective in marketing your dental practice
Dental marketing and design advice and tips—rapid fire format
Marketing advice (the Cliff Notes version) for dentists in a hurry The marketing message for your dental practice What does a babysitter do? Humor me in coming up with an answer—it’ll be worth it. Allowing for the random odd answer, most of you would respond with something similar to, “Caring for and watching over another… Continue reading Dental marketing and design advice and tips—rapid fire format
Disgruntled dental patients and online trolls: what dentists can do
Advice for dentists sparring with online trolls and disgruntled dental patients They’re anonymous, sneaky, and malicious, and they live under the bridges on the Internet super highway. They are trolls. Chances are, if you’re in practice long enough, you’re going to encounter one of these deplorable online monsters. The question is, “Will you be prepared… Continue reading Disgruntled dental patients and online trolls: what dentists can do
Heartland Dental’s ad touches the heart and is marketing genius
Is there anything more heartwarming than “that look” kids and dogs can give you with their big, attentive eyes? If you have either pups or kiddos, you know exactly what I am referring to. Glancing through a copy of Dental Economics, I couldn’t help but notice a full-page, full-color ad for Heartland Dental. What first caught… Continue reading Heartland Dental’s ad touches the heart and is marketing genius