Fourth-year dental student at the time of this photo at ASDOH, friend Dr. Onika Patel is lending a handpiece at a Give Kids a Smile charitable event in Mesa. Dr. Patel’s shown outstanding leadership in school and in organized dentistry. She’s going to continue to do great things in dentistry.
Video marketing on YouTube for dental and medical practices—work with someone who knows how to work with doctors—that’s me
If you’ve been in dental practice or if you’re a dental student in Arizona, you probably just thought, “Hey, I think I know that guy.” You probably have. I’ve been the manager of communications and managing editor at the Arizona Dental Association (AzDA) since 2010, so if you’ve probably seen my design, publishing, or video work. I’ve also worked for the Mayo Clinic in Scottsdale, for OSR Physical Therapy, and even for a hospice company called VistaCare, so I know my way around a dental and or physician’s office.
In 2012, I started interviewing dentists on camera for the dental association’s monthly publication, Inscriptions, and I discovered that I had a knack for putting dentists at easy and getting them to open up about themselves and their practices (even if they’ve never been interviewed on or off camera before)…I suppose I am easy to talk to, and I know my way around an operatory.
When I transitioned to filming promotional videos for dental practices, dentists I worked with told me videos helped them gain quickly exposure, but also the process of working with me was an enjoyable team-building activity that got everyone into a good mood.
Most important, getting even one patient from watching the video was more enough to cover its investment. The dentists I’ve worked for can easily point to more than a handful of new patients who were impressed with them and their practice in the video to make an appointment. That’s what it’s all about, isn’t it?
Why do dentists trust me to film a marketing dental video for their dental practice? Because my dental marketing works—I will get you more dental patients
I’ve had a peek at a lot of the dental video production companies and dental marketing companies here in Phoenix, Scottsdale and they all have the same challenge: they are some of the best videographers, but they don’t know anything about dentistry.
There’s a lesson here: just because a video production company calls itself a dental marketing company doesn’t mean that it is.
These video companies can’t offer marketing tips and strategies on how to attract patients, how to film patient testimonials that will get new patients. In short, they don’t really understand dental marketing that works. So why do they film videos for dental practices? Is it because they know and love the dental profession? Nope—they see it (they see you) as a lucrative target market. If that doesn’t sit well with you, your colleagues feel the same way, so you’re not alone.
- The best reason to hire me to film your dental practice? I know what patients are looking for, so I help dentists like you get more patients. I have a track record of being able to attract patients into a dental practice—and I can attract more patients into your practice.
- I know more about dentistry than any videographer in the state. Period.
- I’ve published printed articles on dental websites, dental branding, and of course, getting the most out of dental videos.
- I’ve filmed over 50 dental videos (Phoenix, Scottsdale, Chandler, Mesa, Peoria, Paradise Valley, and Tucson) and loads of dental patient testimonial videos; I’ve been at the Arizona Dental Association in Scottsdale, AZ for over six years, and I have interviewed around 100 dentists in my life!
- I’ve filmed dental videos for orthodontists, endodontists, pedodontists or pediatric dentists, and of course general dentists—the top ways to get patients by using a dental marketing video.
- I know exactly what potential dental patients need to hear, see, and feel in a video for them to choose you over other practices.
- Coming up with dental marketing ideas comes naturally to me because I’ve worked in the profession for so long. Note: If you’re a new dentist and you need ideas for a video—I am your guy.
- I’ll work around your schedule and patient flow so you don’t lose out on production.
- Because I know dentistry, dental teams quickly relax and then have a lot of fun around me.
Dentists and physicians, want to see if you “need” a marketing video for your practice? Answer the questions below
The truth is, you don’t need a video for your dental practice, but if you’re looking to get more patients, if you’re working towards that next level of professional and personal success, or if you’re experiencing the following common frustrations dentists have, we should talk about how a marketing video can help build your practice.
- Does thinking about your practice finances stress you out?
- Is your overhead rising but net income shrinking?
- Was your net growth flat last year?
- Are you setting goals focused on surviving rather than thriving?
- Is your past looking brighter than your future?
- Do you wish you could have taken more vacations last year?
Marketing consulting articles and tips that I’ve written for Phoenix and Scottsdale dentists and dental practices over the years. These articles were published in the Arizona state dental association’s monthly journal.
Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Internet video marketing advice that works—get more patients in your dental practice
Dentists, having a promotional marketing video filmed for your practice?
Online marketing tips for dentists—grow your dental practice through video patient testimonials
Online marketing strategies for dentists—Yelp is on the way
Online dental marketing tips—your online reputation
Dental marketing tips—converting “one timers” into regular dental patients
Dentists, how to get more patients through YouTube marketing
Online and social media marketing advice for dentists
Bullet-point dental marketing and design advice and tips
Dental marketing consultant advice—working with graphic designers
Emotional intelligence, your website, and video, and what they all have to do with getting more patients
This was the first surgery I filmed. Scottsdale Plastic surgeon Dr. James Nachbar and his surgical team were so easy and pleasant to work with. They were, however, nervous that I’d throw up or pass out, so they set me up with some water, a granola bar, and sound advice before the procedure. The surgery went smoothly, and I neither fainted nor coughed up my cookies.
Jokes aside, whether I am filming in an OR or dental operatory, I never forget where I am, the trust that’s placed with me, what I am doing, and what those around me are doing. I am 100% locked into what’s going on at all times—anything less could be dangerous and life threatening.
When transitioning from shot to shot, my movements are purposeful, precise, and methodical. I know my camera gear and I don’t fumble with it. Surgery is not the time to be clumsy or try out new gear.
I am always conscious that I am the least important person in the room (so I am always aware that my gear or even my body being in the way—you have to stay out of the way).
Videographers have a “whatever it takes to get the shot” mantra. I feel that way too, but never forsaking safety. No matter how much I might want to get a specific shot or camera angle, I make certain that I never interfere with the surgeon or dentist, the surgical or dental team, or compromise any area or instrument that is sterile.