Video Marketing—Dentistry

If you are a Scottsdale or Phoenix Metro dentist looking to use video marketing for your dental practice, you’ve come to right place

And welcome if you found me through my domain names DDSVideo.com and DMDVideo.com. If you practice dentistry in Arizona (or if you’re a dental student at the Arizona School of Oral Health and Dentistry—ASDOH in Mesa, Arizona, or Midwestern University—MWU in Glendale, Arizona), you might know me. I’ve been the marcom manager and managing editor at the Arizona Dental Association since 2010. The Association’s of the branding, marketing, and the monthly journal, Inscriptions, well, that’s my handiwork.

I know dentistry.

Scottsdale and Phoenix Metro dentists hire me to film their dental practice marketing videos because they work—they bring in patients, and I offer a 100% guarantee you and your team will love working with me (it’s a great team-building exercise, and even the most camera-shy team member feels included and enjoy themselves).

Check out some of the dental videos I’ve done on this web page. Click the following link to get all of the info on what I can do for your dental practice (and why your dentist peers hire me to market their practice).

DDSVideo DMDVideo logo

Highlight reel of dental videos I’ve filmed over the years.
Go ahead and have a look—how many Arizona dentists, hygienists, dental assistants, and front office professionals do you recognize?

dentist rez islands kids dentistry

Dentist Dr. Hamed was skeptical the video would turn out well right after his interview was over—he didn’t feel like he did that well. I reassured him that the video would come out great, and that he was being too tough on himself.

I specialize in working with doctors who are new and even apprehensive about doing an interview—I can make everyone look and sound great (that’s my job!). Furthermore, I encouraged Dr. Hamed that the background music, vibrancy of the video footage, the great kids we had come in, and (most important) his fun and friendly interactions with the kids would compel parents to schedule an appointment at his practice. I can’t wait to see how this video helps his practice.

His enthusiasm and cordial demeanor towards kids shines in this video, and that’s exactly what parents are looking for!

watercolor painting artist dentist eric curtis

Quick impromptu video done for friend, fellow editor, and dentist Dr. Eric in Safford, Arizona. This is proof that dentists are as much artists as they are scientists and healthcare professionals. Quite an honor to feature Dr. Eric “the artist.” As a hobbyist, he works in tile/mosaic, oils, graphite, stained glass, clay, fabric (weaving), etching/engraving, and in this video, water colors.

dentist allison house phoenix

Dentist Dr. Allison and her team in Phoenix, AZ, were wonderful to work with. The script and creative direction for the promo video I came up with while eating lunch—sometimes inspiration comes to you quickly! Because of her patient load, we had to split the filming into two shoots—a week a part. Everyone wore the exact same thing, but the patient (who was a dental assistant) forgot I’d asked her to make sure her nails were painted the same. I did my best to edit this out, but if you look closely, you’ll see it.

give kids a smile charitable dentistry asdoh

Ah, as you’d guess, this was a fun one to film. As a member of the Arizona Dental Association, I’ve participated in several of these throughout my career. Each year they seem to raise the bar and get more organized. Special thanks to all of the dentists who volunteer their skill and time to help these kids maintain bright, healthy smiles. I can’t forget to thank the Arizona School of Dentistry and Oral Health (ASDOH), Mesa, AZ, and the dental students down there—they put on an incredibly fun event. I’ve never seen kids so excited to see a dentist. The creative direction was to put together something together that was upbeat and fun—something that showcased the spectacle/event as a whole rather than just the clinical portion of it.

AzSAE award for excellence in communications 2016
orthodontist dentist alan curtis

If you scroll down this page, you’ll see a longer video I filmed for dentist Dr. Curtis, it involves an interview. For this video, he wanted something that was upbeat and really fun. Dr. Curtis has kind of a silly quirky side, so while this video works great for his young patients, I understand it might not work for a Phoenix or Scottsdale periodontist, endodontist, prosthodontist, etc.

phoenix endodontist dentist jackie allen

Quite an distinction to work with dentist Dr. Jackie and KC at PEG. These endodontists know a lot of videographers, marketing agencies, and video production companies in Phoenix, so I was honored they chose to work with me. The shoots for their Phoenix and Paradise Valley offices were the epitome of a family effort—both of our families helped out!

dentist marketing video blooper outtakes

So what happens when I step in front of the camera to act as a referring GP to an orthodontist? Well, let’s just say I knew long ago I didn’t have the aptitude to be a dentist. I now know it’s better I stay behind rather than in front of the camera when rolling 🙂 Still, what this shows is not only am I a bad actor, but that you and your entire team are going to have fun during this experience, and isn’t that important too? What’s the point of getting a good video if it’s a stressful, unpleasant experience? Work with me, and I promise everyone (dentist, hygienists, office manager, dental assistants, and patients) will be respected, be comfortable, and they’ll have fun.

islands pediatric dentistry

This is a short punchy video that just shows the fun kids have at this dental practice. I always shoot more footage than needed, so including these add-on videos as sort of a bonus is a nice way for me to say, “Thanks, Doctor. It was great working with you!” If you missed it, the longer version of this video (including interview footage) is toward the top of the page.

arcadia dentist john harman

Jeremy’s note: Coincidentally, I’d met and actually interviewed dentist Dr. Harman in a random chance meeting at the state dental meeting in Phoenix, Arizona (Phoenix Convention Center) years before. I remembered Dr. Harman, and thankfully, not only had he remembered me, but I’d gotten considerably better at filming and directing.

dentist haleh bazargan

Dentist Dr. Bazargan was a joy to work with, and of all of the videos I filmed for Sonoran Desert Dentistry, this one was my favorite. I think Dr. Bazargan was really surprised how fast I was able to film and put this together. I think this video was her favorite too!

scottsdale-family-smiles
Jeremy’s Note: Had a great time filming a dental practice video for Dr. Kamran Fattah and his team at Scottsdale Family Smiles. Dr. Fattah was  apprehensive about being on camera, but check it out, he did a wonderful job focusing on why he cares so much about dentistry and his patients. He and his team spoke from their heart, and that’s what makes their vibe and video different. Dr. Fattah also has impressive technology in his practice—some stuff I’d never seen before!
hiremath family dentistry oro valley
Jeremy’s note: I traveled to Oro Valley to write a story, and take photos, on dentist and mayor Dr. Hiremath for the Arizona Dental Association’s monthly publication (as the managing editor). While I was down there, I filmed an impromptu video, which turned out okay considering there was no planning, no script, and that was the first day I’d every seen Dr. Hiremath.
Behind the scenes video shoot equipment setup

This is an actual set up at a dental office. Check out how much gear goes into making certain that you, your dental team, and your dental patients giving testimonials look and sound genuine, confident, and trustworthy.

southwest kids dentistry tucson

Jeremy’s note: I visited dentist Dr. Kyla Hollen to do a story on her for the dental association’s monthly publication. Filming a dental promotional video wasn’t on my “to do” list heading down to Tucson that day. Because we had a little extra time before the mock dental patients arrived, I put this together for her. I’d never met Dr. Hollen before that day, and we pretty much threw everything together at the last minute. During the interview, the cameras are sitting atop a step ladder and a handful of Dr. Hollen’s pediatric dentistry text books from dental school. The out-of-frame mic was placed on a cushion/stool right in front of her but below the camera.

Jeremy’s Note: This was the second dental practice video I filmed for Dr. Kamran Fattah and his team at Scottsdale Family Smiles. Dr. Fattah had a video production company come in and film for him before. He was, however, still apprehensive about interviewing on camera. I reassured him that it would be a fun experience and that he’d do great. He did wonderfully, and I asked him if the process was as tough as he was expecting. I appreciated him telling me that I made it easy for him!

dentist-sadia-zubairi
Dentist Dr. Sadia Zubairi, Scottsdale, Arizona, was the first dentist who sat down with me before her interview to discuss specifically what she wanted to talk about—a brilliant idea. Because of this, I was able to shepherd her through the interview process (making sure what she said on camera matched what we’d talked about before the cameras were rolling). Dr. Sadia was a little apprehensive about speaking on camera, but she did wonderfully. I was just disappointed that I couldn’t include more of her interview into the final cut.
azmom charitable dentistry phoenix
Jeremy’s note: The creative direction for this video took a sharp departure from any other dental Mission of Mercy video I’d ever seen (or been involved in). I wanted something that captured the feeling of the holidays and the spirit of goodwill and giving. Rather than getting bogged down with boring interview footage (which is ubiquitous in most Mission of Mercy videos), the focus was on more of the celebration of helping others who were in need. It’s always been a pleasure to be a part of such a massive community outreach—featuring some of the most generous dentists, hygienists, lab techs, and front office professionals in Arizona.
d4metrics dental practice consulting
Jeremy’s note: Amy’s been a good friend for years, and when it comes to transitions and advising dentists on their data and team, she’s the tops. We’d talked about putting together a video for a while—glad we were able to put this together. We “borrowed” one of her client’s dental practices on a Saturday. This was a fun shoot—everyone had a good time. I did have a bad back that weekend—thankfully I got through the shoot with no problems. For the creative direction, we wanted to focus on Amy as an approachable professional. I think she was a little surprised I went with the intro that I did. But dentists love that part. It shows an unguarded, spontaneous glimpse into Amy’s personality—people (including dentists) love seeing others “being real.”
Sonoran Desert Dentistry dental practice

Jeremy’s note: filming the dentists at Sonoran Desert Dentistry was fun—really. All three doctors were a little wary about interviewing on camera, but they all had a great time (and they did great). As a video marketing professional, it’s important to get the footage you need. However, it’s equally important to ensure that everyone has a good experience. Even if you’re a little wary about being on camera, I’ll make sure you’re comfortable and that you genuinely have a good experience.

Videographer Jeremy Tuber filming dentist in Flagstaff, Arizona

Hard at work in a shoot in Flagstaff, Arizona. To work around the doctors’ schedules and a busy patient load, I was on the road at 4:15am. For me, this is all in a day’s work. Great shoot, but yes, I did take nap when I got back to Phoenix.

phoenix dentist convention

I was going for a high-energy clip that shows learning, social events, and fun attendee interactions. Special thanks to AzDA member dentist and friend Dr. Tung Bui (Tucson endodontist) for his terrific drone footage.

WRDE, the Western Regional Dental Experience, Phoenix, AZ is the annual meeting of the Arizona Dental Association. Held every spring, it brings in 4-5k dental professionals (dentists, hygienists, dental team members, and dental companies from around the state and around the country). The 2019 meeting is held at the Renaissance Resort and Spa in Glendale, AZ (right next to where the Arizona Cardinals play football). WRDE is the largest annual dental meeting in Arizona.

phoenix endodontic group dentist susan wood

This is the second office I filmed for PEG—this one for endodontist Dr. Susan in Paradise Valley. It was fun mounting the GoPro camera on the CBCT arm that rotates around the dental patient.

murphy orthodontics

Board-certified orthodontist Dr. M and his team in North Scottsdale were great to work with. My favorite part is Dr. Murphy recalling a terrific experience with his ortho—then conceding that his ortho headgear “wasn’t awesome.” LOL. These unexpected, impromptu sound bits give an authentic and good-natured feel to the video. They also help viewers feel a more personal, emotional connection with the doctor. When viewers perceive they kind of like, know, and can trust a dentist, they’ll schedule an appointment. That is the magic of video marketing.

orthodontist brushing with braces

This instructional video for Dr. Alan was a first for me in a couple respects: I’d never done a dental instructional video before, and I have never appeared in one of the videos I filmed. This project was a heck of a lot of fun for all of us. The dental assistant Amber did a great job—I didn’t know she had it in her. After my performance as a general practice dentist, I think it might be best if I stay behind the camera. Check out the outtakes / bloopers in the video towards the top of this page. It’s clear I am not cut out to be a dentist or an actor.

dr-onika-patel-scottsdale

I put this video together quickly for Dr. Onika Patel. Funny in calling her “doctor.” I knew her when she was Onika, the dental student. Dr. Patel’s done some incredible work for the Arizona Dental Association and even the ADA. I, and so many others in the dental profession in Arizona, are proud of what she’s accomplished. This video promotes Dr. Patel’s new practice, Minted Dental (in Desert Ridge). However, because that office is in the process of being built by Denco Dental Construction, we filmed this at the Arizona School of Dentistry and Oral Health (ASDOH), where Dr. Patel is an instructor.

dentist oral cancer screening

Another video we were able to film efficiently and cost effectively—this with a hygienist screening for oral cancer with a VELscope oral assessment system. Observing HIPAA patient privacy law (as well as getting video release signatures) is often a necessary step in filming. However, in this case, as in many dental videos I’ve filmed, the “patients” are really just the dentist’s or team’s friends and family.

ulu-toothbrush

Upbeat video I shot and edited for ULU, a new hands-free toothbrush. This really was a spur-of-the-moment video shoots—we didn’t have the time to develop a solid creative direction over the course of weeks or even days. Still, the project turned out really well, and the client was thrilled. Unusually, I did NOT film all of the clips seen in the video. I filmed and edited friend and AzDA member dentist Dr. Bienstock’s interview. The other four interviews were shot in CA. I edited, but did not film them—I was asked to film these interviews, but LA is a long drive with a truck-load of camera gear.

dental assistants workshop

This is a continuing education promotional video for a dental assistants’ workshop I put together for the Arizona Dental Association, as well as Dr. David Frausto and Dr. Andrew Zeiger, Prescott Valley, Chino Valley, and Phoenix. The workshop will be available at WRDE 2019 at the Renaissance Hotel and Spa in Glendale. Visit westernregional.org for information. It’s noteworthy for me to share that we filmed the interview footage for this course a couple of years after the bRoll was filmed. We also filmed the interview footage in tight timeframe with a lot of noise around us (it was a last-minute decision to film). Both Dr. Frausto and Dr. Zeiger did a great job with such little notice!

Dentist Dr. David Ho photobombs Jeremy Tuber's video shoot

I was so engrossed with what I was doing, I didn’t know someone was taking behind-the-scenes photos. It’s important to me that we create a video that brings in patients and shares your passion. It’s just as important that you and your team have fun and enjoy the experience. Here Dr. Ho is having a little fun 🙂

azda why dentists should be members

The idea for this video just popped into my head one day. Within 48hrs I had it scripted, filmed, narrated (yes, that’s me speaking), and the final cut finished. Videos don’t usually come together that quickly, but this one had a lot of momentum. The focus of the video was twofold: to edify current members of the Arizona Dental Association; second, to encourage non-member dentists to look into what the dental association is doing for them, for dentistry, and for all Arizona citizens as it relates to oral health.

phoenix dental meeting promo

First music / dance video I’ve put together. This is for our (the Arizona Dental Association’s) annual dental meeting (WRDE). Thx to ASDOH and MWU dental students, as well as Dr. Mai-Ly Duong for showing off their awesome moves—smart to let me film but not dance, also, special thanks to the management and staff of the Renaissance Hotel and Spa in Glendale for letting us film on location. 

scottsdale dentist patient reviews

I’ve done a lot of patient testimonials for Accucare—so many that I could set up my A/V gear in their front office with my eyes closed and one hand tied behind me. Consumers trust video testimonials exponentially more than mere text testimonials (or even text testimonials accompanied by a photo). Cheryl, the office manager, and I have got the process down so well we get patients in and out within 5-10 minutes. As a result, we can film a truckload of patient testimonials in a short amount of time, which saves the practice money.

scottsdale dentist cerec crowns

Had one of the dental assistants help me with this video—showing off the practice’s CEREC machine. We weren’t able to get a patient to come in that day so we used another dental team member. She had the same blue scrubs on so we put a coat on her, and in post production, you’ll see I turned her scrub bottoms from blue to gray to hide she was actually a team member.

scottsdale dentist whitening

This was one of the first videos I filmed for Dr. Willcox. It was created to play in the front office area before patients were brought back to the operatories. Because patients are often unaware of the full gamut of procedures and treatments a dental practice offers, videos like these are effective in helping patients discover and elect to take advantage of services they wouldn’t otherwise have known about.

women in dentistry arizona dental association

I put this together for the state dental association’s women dental CE and social outlet. They wanted something fun and upbeat that would show the community and camaraderie the women dentists enjoyed. I recruited some family to help out at the beginning of the video.

pediatric dentist jeanette maclean

Continuing on in promoting the women in dentistry program, I worked with Dr. Jeanette (Peoria, Arizona) and her family for this video that shows a day in the life of a frenetically-busy women dentist (and mom). Dr. Jeanette had loads of energy and was a blast to work with. She’s an exceptional dentist, but I have a feeling she might have been a solid actor had she taken a different path in life!

arizona dental association membership video

This was another idea I came up with at lunchtime. I’ve trained with these boxers and boxing trainers before, and it occurred to me that organized dentistry functions a lot like a coach, resource, and a mentor in your boxing corner (especially when things get rough). Special thanks to my boxing buds Billy, Rollin, and Uncle Jerry, for their help.

dentist mai-ly duong

Video shot to promote a new business management program to new dentists in Arizona. This THEOS (To Help Each Other Succeed) program is an ADA award-winning program in its second year. Special thanks to Clinical Instructor at the Center for Advanced Oral Health (ASDOH, in Mesa, Arizona) Dr. Mai-Ly for her help.

arizona dental association lead program

Special thanks to AzDA dentists who helped out: Dr. Charlie Clark, Dr. Michael Cavender, Dr. Jennifer Enos, and Dr. Brett Dameron. Quick video I put together for the dental association’s new leadership recruitment program for new dentists. I had a really short time to film these spots (doctors are always busy)—Yikes!

mount graham dental patient testimonials

Dental patients of Dr. Eric, Dr. Kay, and Dr. Darren in Safford, Arizona. These people were like family to the dentists—some of their families had been visiting these dentists for several generations.

ada dentist tal masserman

Yep, this is another lunchtime inspiration I had to film this promotion for the American Dental Association (ADA). Dr. Tal and his team (Scottsdale, Arizona), along with our team, had a blast. We ended filming around 10pm and everyone was pretty silly by then. Dr. Tal had a great sense of humor and was a joy to work with. This video was filmed early in my videography career. It was fun, but I can spot a lot of things I’d do differently now.

Dentist testimonial

Dr. Testimonial is a video marketing company founded by a friend of mine who’d been a staple in the dental profession for years named Elgin. I first met Elgin when he worked for a dental finance company (I did a podcast with him). When he moved from dental finance to dental video marketing, I was honored he asked me to help out with the venture. Dr. Testimonial allows dental practice to run streaming videos to their reception area televisions. The videos educate and encourage patients about services and treatments the dentist offers (many of which the patient might not even be aware of).

scottsdale dentist austin willcox

I had actually gotten footage of Dr. Austin (Scottsdale, AZ) in some other videos, so I was excited to be able to film a video for just him. He’s got a quick and dry sense of humor that made the shoot a lot of fun—a lot like his dentist brother, Dr. Brad.

curtis orthodontics

This is the second of the two videos I filmed for orthodontist Dr. Alan (in Chandler, Arizona). This video needed to have an element of fun, but not quite as up-tempo and silly as the shorter version I’d done for him.

sourceone dental

I was apprehensive about including this video on this page. This was the first video I filmed for the dental association, and only the third video I’d ever filmed. I came up with the idea of the script and creative direction while driving in the car. Dr. Fred and his team were great sports—we had a blast as you can tell by the bloopers, but it’s artistically and technically not my best work. Thankfully, I’ve gotten a lot better over the years.

Scottsdale hygienist

This is the only video that I have featuring a dental hygienist (RDH). This is Sue in Scottsdale, Arizona. Sue’s worked for a handful of dentists in her career, and she knows her stuff. In addition to this video for her, I have her featured in a number of other videos on oral cancer screening, electric toothbrushes, and dental floss aids.

Scottsdale dentist flossing

Funny note about this patient education video: I’d always been leery about flossing my teeth with regular floss. For some reason, I felt that if I didn’t do it right, I’d accidentally extract one of my teeth—silly—I know. And I also know you floss the teeth that you want to keep. From filming this video, I learned how to use flossing aids. I’ve been flossing ever since. I hope Accucare’s patients are doing the same after they watch this video.

scottsdale dentist sealant

To save the practice time and money, we filmed a handful of these videos in one shoot. To do this, we planned the videos out, as well as what questions I was going to ask in the interview and what type of bRoll shots I would need in the operatory. With a lot of practices asking for multiple videos (on different topics to be featured on their website), it’s helpful that I’ve developed a system whereby we can get the footage needed in just one shoot (rather than multiple shoots, which can get expensive).

AccuCare Dental Centers about the practice

This type of video is a staple for the practice—it gives potential patients an idea of what the vibe, ambiance, and dental team demeanor is before making a decision to make an appointment. That’s vital in their decision-making process because it reduces perceived risk. It’s natural for consumers to feel that it’s risky seeing a new dentist and going to a new dental practice—most everyone has a fear of the unknown…of change. By highlighting the dentist, the team, and the office, in a positive, comforting way in the video, it helps to eliminate that risk. When patients don’t fear that risk, they take action and schedule an appointment.

arizona dentist podcast

Yep, that’s me hosting a dentist podcast at the Arizona Dental Association. The podcast was an idea I’d come up with in summer of 2018. Because the podcast is for the dental profession, and it’s a mix of different topics as well as speakers (dentists, dental team members, and leaders in the dental profession), I called it Audio Amalgam. Special thanks to orthodontist Dr. Dawn Pruzansky for sitting in for a session.

dr shawn benso

Jeremy’s Note: Wow, dentist Dr. Shawn (North Phoenix / Deer Valley, Arizona), his family, and I had a long day filming (along with Dr. Howie), but we had a great time. This is the first dental practice Dr. Shawn has owned, so this shoot was a big deal to him. He was a little hesitant about interviewing in front of the camera, but he did fine. Also, a good video editor will always make the subject, in this case a dentist, sound great. They loved the video, but the bloopers at the end are what they enjoyed most of all. Dr. Shawn has a fun approach to dentistry, so showing more of a personal side was a great fit for him.

western regional dental convention

Jeremy’s Note: I put this video together for the state dental association—Arizona, of course. I wheeled around a cart full of gear in the Phoenix Convention Center for a couple of days to capture this annual dental meeting. Fun time. It’s too bad that the public feel that all dentists are stuffy and uptight—in some cases, they couldn’t be more wrong.

dental-hygiene-invention

I had a great time working with RDH Alisha Luman—spotlighting her invention for dental hygienists, the Freehand Ring. Alisha was frustrated with the inefficient workflow of using gauze during a prophy (it gets stuck and it often falls), so she got a 3D printer, learned CAD/CAM, and built a prototype. Five years of work, partnering with engineers, and a lot of family support, she created a pretty-impressive innovation. In the dental profession? Have a look—it’s pretty slick. Note, this is the longer version.

orthodontic-braces-removed

By the time I’d filmed this braces video, I’d worked with Dr. Alan Curtis on a handful of projects. I really do like working with him and his team. They are a unique combination of efficiency and fun (often times a dental practice is one or the other). I am also impressed with the dental technology Curtis Orthodontics has—it makes me wish the orthodontist who put braces on me had (although that was back in the ’80s, so it’s not a fair comparison)! 

Scottsdale dentist choosing toothbrush

Dr. Willcox liked the idea of this video playing in his front office if patients came early for their appointment and were waiting to be seen. The practice does sell electric toothbrushes, but this video is focused on patient education. The dental practice’s hygienist was kind enough to help out with this video.