Category: Small Business Marketing

Big judgments on little info—understanding how your customers think Your customers are bombarded everyday with thousands of brand images and sales pitches. “In order to survive the onslaught of choices, customers make snap judgments.” I read this in a book that was recommended to me entitled All Marketers Are Liars, by author and marketing guru Seth… Continue reading Indispensable marketing advice for small businesses looking to grow

What’s all the fuss over small business credibility Credibility—if you have it, your business has a tremendous chance of continued growth. If you don’t have it—buckle up. It might be a bit of a bumpy ride. Credibility is something your grandfather talked about when you were a child – at least mine did. But it… Continue reading Building your small business brand

Five sure-fire approaches to cutting your invoice in half with a videographer or graphic designer 1) Be Clear; Do Your Homework Communicating a clear vision of what you are looking for before we begin the project is a great way to start saving money. A lot of a videographer’s or designer’s time is spent researching,… Continue reading How to get a discount from a videographer, video production company, or design freelancer

Tough questions that will help you make the right choice in growing your small business, getting results, and maximizing your marketing investment Beyond aesthetics, how do you measure the success of a client’s project (online promo video, website, flyer, corporate identity, etc…)? Do you have any formal or practical experience or training in business, marketing,… Continue reading The best (top 12) questions videographers, video production professionals, designers, and creative artists hope you don’t ask (at least most of them)

Learn how to make the best decision in hiring a marketing agency and or video production company to work for you Comparison shoppers love the grocery store. Are you a comparison shopper? If you are, here’s how to get the most out of shopping for a video production company or marketing firm. Marketing and design… Continue reading How to comparison shop video production companies, marketing agencies, and creative freelancers

If you DON’T want to be successful in business, here are four strategies that can’t fail (warning, your sarcastic meter should be going off as you read the following bullet points): Make sure you ask everyone but your actual clients for feedback on your marketing efforts, be sure to include people that don’t understand your… Continue reading When it comes to your clients, your marketing, and your small business, are you just guessing?

Did you hire the right video / creative professional? Or did you hire an order taker? Business and practice owners waste thousands of dollars every year on marketing videos, websites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on… Continue reading How small businesses can tell they’ve hired the wrong video production company or marketing agency

Understanding how your customers think and how buy “Your consumers are bombarded everyday with thousands of brand images and sales pitches. “In order to survive the onslaught of choices, consumers make snap judgments.” I read that excerpt in a book that was recommended to me entitled All Marketers Are Liars. What’s fascinating about most of us… Continue reading Understanding what the heck you’re customers think: small business advice

What following the crowd or hiring the wrong videographer or designer does to your ROI This is a story about a plumber in Phoenix, and while that might not sound relevant to you, if you’ve ever advertised your small business, if you’re currently advertising your business, or if you plan to advertise your business—you need… Continue reading Small business advice when advertising and online videos aren’t working

Rome wasn’t built in a day, and it’s not ideal that your marketing, video or design project is either Deadlines are a part of business—particularly in the business of video production, graphic design, website design, and branding. It’s not unusual for clients to approach video marketers and designers in the 11th hour, expecting, or maybe… Continue reading What videographers, graphic designers, and creative professionals don’t tell small business clients about deadlines