Jeremy Tuber

Advice on sending direct mail and not junk mail

Small businesses, is all direct mail advertising just junk mail? Quick and simple advice on keeping your investments in cash out of the trash If you’re apprehensive about starting a direct mail campaign – don’t be. Direct mail, despite the low response rate percentage is still one of the best marketing and advertising initiatives out… Continue reading Advice on sending direct mail and not junk mail

An outside the box look at how effective your small business website really is

A bulleted list—how effective is your small business website? It’s unusual to find a small business that doesn’t have a website nowadays. This has in effect helped and harmed some small businesses; the sheer volume of websites and content on the web is staggering now, and it’s easy to get lost. Ten years ago the… Continue reading An outside the box look at how effective your small business website really is

The platitude and the platypus, and what they have to do with small business marketing and advertising

Small business marketing advice: the platitude versus the platypus Have you ever heard of a “platitude” before? I’ve always found it kind of a funny that platitude sounds a lot like a “platypus.” There’s a big difference between them though: the platypus is an exceptional animal that is so distinctive, that people stop and stare… Continue reading The platitude and the platypus, and what they have to do with small business marketing and advertising

For small business owners—the biggest risk is not taking one

Do I invest or not? Small businesses managing risk  Turtles only move forward when they stick their neck out. I am not sure if that’s true with turtles, but I know it is with another of nature’s most fascinating creatures: the small business owner. Whether it’s getting good business coaching, training to be a better… Continue reading For small business owners—the biggest risk is not taking one

Identify and attract the clients of your dreams

Advice for small businesses looking to attract the right clients and customers Assembling your angels and displacing your devils What a fun title. It sounds apocalyptic doesn’t it? Well, for your small business it can be. All Marketers Are Liars by Seth Godin introduced me to this novel idea of identifying who I really wanted to… Continue reading Identify and attract the clients of your dreams

How strategy in marketing and advertising your small business is similar to what a boxer needs to do in the ring

What do marketing strategy and boxing have in common? Avoid being a one-punch wonder I am not a huge guy. In fact I am about 5’8″, 190 lbs. In addition to filming online marketing videos that help small business and doctors in the dental/medical field build more confidence and credibility, I am a boxer (more… Continue reading How strategy in marketing and advertising your small business is similar to what a boxer needs to do in the ring

Harness the power of telling your small business’ brand story

Marketing advice: Why your small business brand story matters We’ve been telling stories for centuries, and as much as some might like to deny it, no one can resist a good one. They were effective in Biblical times and they still are today. I’ll bet you and your customers appreciate hearing a good story too. In… Continue reading Harness the power of telling your small business’ brand story

Five pieces of advice on you can implement now to grow your small business

Five pieces of advice you can implement now to grow your small business 1) Give it away Giving and sharing aren’t exclusive to the holiday season. Share your knowledge FOR FREE with all of your customers and anyone else that wants to listen to you. Look, you’re probably an expert in your profession and have… Continue reading Five pieces of advice on you can implement now to grow your small business

Why you only want to work with marketing-savvy videographers, video production companies, and creative designers

If you’re looking to promote your small business and bring in revenue through design or video, shouldn’t you hire an expert who knows more about marketing than you? I have friends who are videographers, marketers, and creative professionals. They’re great people and honestly, there are a couple of them who are darn good at creating… Continue reading Why you only want to work with marketing-savvy videographers, video production companies, and creative designers

Networking advice for small businesses, entrepreneurs, and solopreneurs

See Jane network—An infinitely-better way to build your small business through networking I had the pleasure of sitting next to Jane at a small business networking meeting in Scottsdale. Random chance placed we two somewhat introverted people at the table next to each other, and for the first 5-10 minutes we didn’t speak to each… Continue reading Networking advice for small businesses, entrepreneurs, and solopreneurs