Video marketing isn’t for everyone. Didn’t expect that, did you?
What if you want an online marketing video, but you are unsure or scared about the process?
First of all, it’s normal to be a little apprehensive about being on camera—especially if this is the first time you’ve done it. If that describes how you’re feeling, I might be a great fit to film your video.
Let me share something with you—the first time I filmed a marketing video for myself. I was a wreck. In fact, I filmed it at a buddy’s house with no one around. I cranked the air conditioner down so I would keep from sweating, so if you feel any of the following reasons for not having a marketing video filmed, don’t worry, I know first-hand what you’re going through.
- You’ve never done this, so it’s kind of scary because you don’t know what to expect.
- You will sound or look silly.
- You will be embarrassed or say the wrong thing while talking on camera.
- You’ll only get one shot at this, so it has to be perfect. You have to be perfect.
- You won’t look good on camera.
I know these are real concerns for folks, so expect me to be respectful and sensitive in managing them. It takes courage to get in front of the camera, but know that I’ll be there to answer your questions, make things easy and straight forward, and offer you help and encouragement the whole time. I also know several insider tricks that will make you look and sound great on camera, e.g., position and angle of the camera, type of lighting, special post-production techniques, and editing out any shot that is unflattering). You’ve heard the phrase that “the camera adds ten pounds.” I can take ten pounds off.
As a last point, remember, I specialize in working with everyday professionals, not actors. I promise you’re going to do great—I’ll see to it. Just know you’re not alone if you’re a little apprehensive—don’t let that apprehension get in the way of something that will genuinely help your business.