If video production companies don’t write and don’t provide marketing consulting and advice, should they be filming your online marketing video? 

I’ve written a lot of small business marketing articles—offering tips, strategies, and consulting advice, throughout my career. With 70+ articles under my belt, I suppose I have a passion for providing value and education to small business owners, dentists and dental professionals, and creative professionals looking to bring in more sales, get more customers, and “take their business to the next level.”

For starters, I’ve worked as the managing editor for the Arizona Dental Association since 2010, and in that time, I’ve written and published over twenty articles in the monthly printed 48-page full-color and online journal, Inscriptions. In 2012, I was awarded the International College of Dentists’ (ICD’s) Silver Scroll Award for the most overall improvement during the publication year compared to previous year issues of the publication.

I have also been invited to speak to design students/alumni at local colleges (Scottsdale and Mesa), including the Art Institute of Phoenix and published two break-through books, Being a Starving Artist Sucks and Verbal Kung Fu for Freelancers, which sold in over 25 countries they were available on Amazon, and on iTunes app. store and Kindle. Funny side note here: I was the first graphic designer in the world to offer a eBook on the iTunes platform—kind of neat, huh?

Last, I also developed product line of online courses, teleseminars, and audio mentoring CDs that show creative professionals how to make marketing work, as well as run a more profitable and enjoyable business. I’ve mentored a handful of up-and-coming creative professionals, and I also also published a blog for creative professionals for a few years and attracted over 50,000 hits.

Because you’re a small business owner / manager or running a dental practice deciding on which video production company or marketing agency should film a promotional video for your business, should any of this matter to you? Actually, yes.

Nerd alert if you’re a JRR Tolkien fan like me

In the late 90s I put together a 72-page JRR Tolkien quiz book called From Anduril to Zirak Zigil—450 Q and As for the Devoted Tolkien Fan. This won’t in any way compel you to hire me to film your marketing video or help you develop marketing strategy! However, it was something else I wrote and published.

If you appreciate Tolkien’s books, you may enjoy this downloadable PDF. Feel free to share it. I wrote it out of enjoyment and not for financial gain.

Here’s what all of this work in sharing marketing and business advice reveal about me:

  1. I get things done, and I can tackle tough tasks—even daunting ones like writing a couple of books on marketing. How many people do you know who feel they should write a book, but never do? I finished the work—wrote and published two book.
  2. I have a lot of ideas about small business marketing, online marketing, video marketing, and just marketing that works (especially for small businesses) and I love sharing that advice, tips, and strategies with others so they can get more customers, get more sales, and get sales faster. I like to help people.

You want the creative professional in charge of your YouTube and social media marketing video to be willing and able to provide you with ideas, advice, inspiration on how to get more customers / how to get more patients out of your video. I can do that. And I’ll carry the project through from start to finish.

Below is a list of marketing consulting articles and tips that I’ve written for Phoenix and Scottsdale dentists and dental practices over the years. These articles were published in the Arizona state dental association’s monthly journal. 

Dental patient video testimonials—how to avoid cringe-worthy ones that just don’t work

Dentists, why a promotional dental video gets you better patients than direct mail

Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?

Internet video marketing advice that works—get more patients in your dental practice

Dentists, having a promotional marketing video filmed for your practice?

Online marketing tips for dentists—grow your dental practice through video patient testimonials

Heartland Dental’s ad touches the heart and is marketing genius

Online marketing strategies for dentists—Yelp is on the way

Online dental marketing tips—your online reputation

Dental marketing tips—converting “one timers” into regular dental patients

Dentists, how to get more patients through YouTube marketing

Online and social media marketing advice for dentists

Bullet-point dental marketing and design advice and tips

What Groupon doesn’t want you to know about the dental patients it attracts into your dental practice

Dentists having a promotional video filmed for their dental practice—know the answers to these three questions

Dental marketing consultant advice—working with graphic designers

Why your dentist website isn’t driving in dental patients

Thinking about a business promotional video or photos? Before you waste your money, ask “How am I feeling about myself?” Seriously.

Small business branding advice—when your website, online videos, and marketing collateral don’t represent how good your business really is

Why your customers and prospects aren’t responding to your marketing and advertising efforts

What videographers, graphic designers, and creative professional don’t tell small business clients about deadlines

Small business advice—when advertising and online videos aren’t working

Solid marketing advice for small businesses—the minds of your customers

How small businesses can tell they’ve hired the wrong video production company or marketing agency

When it comes to your clients, your marketing, and your business, are you just guessing?

How to comparison shop video production companies, marketing agencies, and creative freelancers

The best (top 13) questions videographers, video production professionals, designers, and creative artists hope you don’t ask (at least most of them)

How to get a discount from a videographer, video production company, or design freelancer

Building your small business brand

Indispensable marketing advice for small businesses looking to grow

Networking advice for small businesses, entrepreneurs, and solopreneurs

Why you only want to work with marketing-savvy videographers, video production companies, and creative designers

Five pieces of advice on you can implement now to grow your small business

Harness the power of telling your small business’ brand story

How strategy in marketing and advertising your small business is similar to what a boxer needs to do in the ring

Identify and attract the clients of your dreams

For small business owners—the biggest risk is not taking one

The platitude and the platypus, and what they have to do with small business marketing and advertising

An outside the box look at how effective your website really is

Advice on sending direct mail and not junk mail

Insider small business advice—Unraveling the hidden truths behind a video marketer’s demo reel or designer’s portfolio

Small business referrals—why some companies get them and others don’t

How you can tell when your small business desperately needs marketing help

What brand consistency can do for your small business

Is your small business approaching a point of pain when it comes to your marketing efforts?

Does your small business make the risk or take the risk from your prospects and customers?

A small business owner’s guide: A crash course in avoiding bad business and brand names

What should you think when your videographer, marketing agency, or graphic designer cuts their price at your request

Five-Minute Primer: How to Pick Font for Your Company, and Why You Should Even Care

Small business owners, are your prospects sporting a dorsal fin?!?