Handcrafted custom jewelry for the hip urban man with impeccable taste

Quick hype video I put together over a couple of days for a friend and men’s custom jewelry maker. The target audience is hip, stylish, and urban. My first exposure to shooting jewelry on video as well as a light box and macro camera lens (Canon EF 100mm f/2.8L Macro USM). This was just supposed to be a fun video—certainly was a fun experience!

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