Podcast: The dos and don’ts of dental practices using email to reach out to dental patients
(11min) Dentists (even dental office managers and dental front office professionals), if you’ve been told email is dead and that all the action is on social media, you’ve been lied to. Email is far from dead, and a lot of dental practices are leveraging it (along with social media) to stay in contact, educate, and even personally connect with their dental patient base. If you’re not getting the traction you’d like from emails you send to patients, this podcast is for you. I cover what you should and shouldn’t include in your email updates.
Author’s note: I created and branded the AzDA’s podcast Audio Amalgam in July 2018. I recorded this podcast episode in August 2018.