Category: Dentistry

How valuable would it be if your patient, Ms. Philips, shared with your dental team that she adores them and the care they provide? Take that thought a step further, how valuable would it be if Ms. Philips shared with everyone who visits your practice’s website that she adores your team and the care they… Continue reading Dental patient video testimonials—how to avoid patients rambling and saying cringe-worthy things on camera

What is the purpose of your dental website? You may be surprised. If your answer is “To tell people about my practice,” or, “To inform people about taking optimal care of their oral health,” you’re wrong (Well, from a marketing standpoint, you’re wrong). While these are both respectable and even common answers, they provide evidence… Continue reading Why your dentist website isn’t driving in dental patients

How to leverage online video testimonials to promote your dental practice By trade, I am a marketer, and I recognize there’s often a palpable tension between effective promotional efforts and being viewed as a respected clinician. I’ve come to accept that some dentists abhor marketing—others embrace it. Perhaps it’s blind optimism, but I believe that… Continue reading Dentists, how to get more patients through YouTube marketing

How dentists can bring in more dental patients without feeling like a used car salesperson Within a few weeks of moving to Phoenix, and well before I’d even heard of the Arizona Dental Association, I jumped on the teeth-whitening band wagon and visited a dental office in the Biltmore area. After fifteen minutes of paperwork… Continue reading Dental marketing tips—converting “one timers” into regular dental patients

Online review websites have become three-ring circuses where anonymity outshines civility. Will dentists buy tickets to the show? While perusing dental journals from across the country, I stumbled on a rant from a dentist in a small town in the heart of the Midwest, USA* who was fed up with online review sites. She vented… Continue reading Online dental marketing tips—your online reputation

What if you didn’t sign up for Yelp or review sites like it, is your dental practice listed? It doesn’t matter—if you’re not a brand new dentist (fresh out of school), you’re probably listed. On their website, Yelp explains, “We license basic business information from third party data providers who gather this type of information… Continue reading Online marketing strategies for dentists—Yelp is on the way

Do you have dental patient testimonials on your website? Most dentists would respond “Yes” to that question. However, before you congratulate yourself for being ahead of the curve, answer this, “Are your patient testimonials in written, picture, or video form?” Two of these types of testimonials aren’t doing much to influence your web visitors. There… Continue reading What the public feels about the positive dental patient reviews on your dental practice website

Find your quiet placeSelect a quiet space in your dental practice to film your video. Background dental noises, e.g., a handpiece, can be intimidating to patients. Conversely, background chatter during your interview isn’t intimidating, but will distract and annoy viewers. Being interviewed? Incorporate the question in your answerIf you decide to go with an interview… Continue reading Dentists, read these tips before doing your dental practice promotional interview on camera

I eat too much junk food. In fact, it’s widely known where I work, at the Arizona Dental Association (AzDA), that I have the same level of palette sophistication as a five-year-old. I know it, and I accept it. And yes, I know all about high cholesterol, diabetes, and heart problems. Still, I like Subway,… Continue reading Your dental treatment plan is conservative and in the patient’s best interest—so why don’t they accept it?