Top ten things to consider when selecting a video marketing or design company
Video production companies and design agencies are like cars—there are a lot available. They have different pros and cons associated with them. Some are good and some not so good, and your best bet is to find the one that fits with your personality and your style.
Make sure you select a marketing design firm or video production company that you feel comfortable with—good marketing design and video marketing companies will take the time to learn about you and function as almost an extension of your company.
If you don't get the attention you deserve, the right answers to your questions, or you just don't feel right about working with a marketing design firm or video production company—move on and find a firm you feel comfortable with. Keep in mind that reputable marketing design and video marketing companies will offer you a guarantee on their work. Working with a creative firm without a money-back guarantee is like a tightrope walker working without a net.
Like cars, there are a lot of choices out there for your marketing, video, and design needs, just make sure you do more than kick the tires before you make a selection. Below are a few things to keep in mind:
1. Their reputation
2. Their current portfolio
3. Past testimonials
4. Their willingness to educate you and your staff
5. The value-added services they can offer (content editing, custom and stock photography, video services, photo editing, as well as consulting in marketing/advertising)
6. Their ability and willingness to research your business, your objectives, and your prospects
7. Their background in business, marketing, or advertising. If your goal is to bring in revenue from your investment, it's crucial that the image firm has a foundation in business marketing and advertising.
8. Their willingness to work one-on-one with you.
9. Their demeanor towards you and their other clients.
10. Value - notice value is listed here and not price. Smart business owners know that value rather than price should dictate who they choose to work with.