If video production companies don’t write and don’t provide marketing consulting and advice, should they be filming your online marketing video?
I’ve written a lot of small business marketing articles—offering tips, strategies, and consulting advice, throughout my career. With 70+ articles under my belt, I suppose I have a passion for providing value and education to small business owners, dentists and dental professionals, and creative professionals looking to bring in more sales, get more customers, and “take their business to the next level.”
For starters, I've worked as the managing editor for the Arizona Dental Association since 2010, and in that time, I've written and published over twenty articles in the monthly printed 48-page full-color and online journal, Inscriptions. In 2012, I was awarded the International College of Dentists' (ICD's) Silver Scroll Award for the most overall improvement during the publication year compared to previous year issues of the publication.
I have also been invited to speak to design students/alumni at local colleges (Scottsdale and Mesa), including the Art Institute of Phoenix and published two break-through books, Being a Starving Artist Sucks and Verbal Kung Fu for Freelancers, which sold in over 25 countries they were available on Amazon, and on iTunes app. store and Kindle. Funny side note here: I was the first graphic designer in the world to offer a eBook on the iTunes platform—kind of neat, huh?
Last, I also developed product line of online courses, teleseminars, and audio mentoring CDs that show creative professionals how to make marketing work, as well as run a more profitable and enjoyable business. I’ve mentored a handful of up-and-coming creative professionals, and I also also published a blog for creative professionals for a few years and attracted over 50,000 hits.
Because you're a small business owner / manager or running a dental practice deciding on which video production company or marketing agency should film a promotional video for your business, should any of this matter to you? Actually, yes.
Here’s what all of this work in sharing marketing and business advice reveal about me:
1) I get things done, and I can tackle tough tasks—even daunting ones like writing a couple of books on marketing. How many people do you know who feel they should write a book, but never do? I finished the work—wrote and published two book.
2) I have a lot of ideas about small business marketing, online marketing, video marketing, and just marketing that works (especially for small businesses) and I love sharing that advice, tips, and strategies with others so they can get more customers, get more sales, and get sales faster. I like to help people.
You want the creative professional in charge of your YouTube and social media marketing video to be willing and able to provide you with ideas, advice, inspiration on how to get more customers / how to get more patients out of your video. I can do that. And I’ll carry the project through from start to finish.
Below is a list of marketing consulting articles and tips that I've written for Phoenix and Scottsdale dentists and dental practices over the years. These articles were published in the Arizona state dental association's monthly journal.
Dental marketing tips and strategy—Smart patients, but why don’t they accept your dental treatment plan?
Emotional intelligence, your website, and video, and what they all have to do with getting more patients
Small business articles
Small business branding advice—when your website, online videos, and marketing collateral don't represent how good your business really is
What videographers, graphic designers, and creative professional don’t tell small business clients about deadlines
The best (top 13) questions videographers, video production professionals, designers, and creative artists hope you don't ask (at least most of them)
Why you only want to work with marketing-savvy videographers, video production companies, and creative designers
How strategy in marketing and advertising your small business is similar to what a boxer needs to do in the ring
The platitude and the platypus, and what they have to do with small business marketing and advertising
Insider small business advice—Unraveling the hidden truths behind a video marketer’s demo reel or designer’s portfolio
What should you think when your videographer, marketing agency, or graphic designer cuts their price at your request